Meet BOB

Bob is your biggest advocate. He’s committed to providing entrepreneurs like you with the information and insights you need to build and maintain a healthy company. Body of Business, Principles of a Healthy Business carefully guides you through the fundamentals of business, and carves out a clear-cut path towards success.
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Body Of BusinessTM

Principles of a Healthy Business

by W.R. Seeds

What's BOB all about?

Watch the video to learn about BOB and how his straightforward approach to business can help you improve your company.

The Body Of Business Parts

Let BOB teach you the fundamental parts of business and how to keep yours healthy enough to grow.

The Head

The entrepreneur, the idea, the product and the sale.


Working Capital:
The most important and overlooked part.

Learn business fundamentals in one helpful book.

See how all the parts work together in the Body of Business, Principles of a Healthy Business.
An image of Bob's parts described as above, in its entirety.

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About The Author

About the Author, W.R. (Bob) Seeds

W.R. "Bob” Seeds

Life-long entrepreneur, Bob graduated from West Texas A&M University in Canyon,Texas in 1976. After graduation, he co-founded and was CEO of Zebbies, Inc., a company that manufactured and sold goods to major grocery stores for a decade. In 1990, Bob founded and was CEO of CF Chefs, Inc., a private custom liquid and dry sauce manufacturer. After the business sold in 2010, Bob founded Seeds Financial, LLC, a financial services business, where he currently serves as owner and CEO. Recently, Bob has joined with the former head chef of CF Chefs, Inc. to form Culinary Science, LLC that brings innovative products to the marketplace. He is also a member of the Board of Directors of Citizens National Bank of Texas. When he's not taking care of business, you can find Bob with his wife Donna, spending time with their six grandchildren and traveling the world together.

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